Understanding the importance of Brand Positioning… and content strategyIn today’s oversaturated market, standing out is not just an advantage: it’s a necessity. This is where brand positioning comes in. It…Mar 13Mar 13
All businesses need marketing — a case study of a publishing companyThere is this common belief that marketing is something fully linked to corporate business, these sectors that are linked to specific…Feb 5Feb 5
5 things to start the year off rightHere we go again, we’re starting a new one. 12 new months filled with opportunities to be better or whatever the goal is. And you’ve…Jan 9Jan 9
Email marketing is here to stayI’m a firm believer that email marketing is still and will remain a powerful tactic. But let’s be honest, sending out batches of generic…Dec 13, 2024Dec 13, 2024
Why surfing on the seasonal vibe might not be a good idea for your brandYou probably have that person in your team who always comes to the office with that brilliant suggestion “Let’s add a santa hat and a…Dec 12, 2024Dec 12, 2024
Multitasking as a marketerYou surely know that in any marketing team, the to-do list is endless. Or more specifically, the list of projects we could tackle is…Dec 12, 2024Dec 12, 2024
The death of SEO and Content StrategyIt is often assumed that with all the AI tools that are available, it makes no sense anymore to have a content strategy that relies deeply…Apr 19, 2024Apr 19, 2024
Why Social Media is an important marketing toolIt’s no secret: in today’s digital world, social media networks are no longer merely entertainment or communication channels for younger…Mar 12, 2024Mar 12, 2024
Take-aways from my website rebranding projectLast year, one of the many projects that came into my hands was the revamping of the website, in line with a more subtle, clean, minimalist…Mar 7, 2024Mar 7, 2024
