Email marketing is here to stayI’m a firm believer that email marketing is still and will remain a powerful tactic. But let’s be honest, sending out batches of generic…Dec 13Dec 13
Why surfing on the seasonal vibe might not be a good idea for your brandYou probably have that person in your team who always comes to the office with that brilliant suggestion “Let’s add a santa hat and a…Dec 12Dec 12
Multitasking as a marketerYou surely know that in any marketing team, the to-do list is endless. Or more specifically, the list of projects we could tackle is…Dec 12Dec 12
The death of SEO and Content StrategyIt is often assumed that with all the AI tools that are available, it makes no sense anymore to have a content strategy that relies deeply…Apr 19Apr 19
Why Social Media is an important marketing toolIt’s no secret: in today’s digital world, social media networks are no longer merely entertainment or communication channels for younger…Mar 12Mar 12
Take-aways from my website rebranding projectLast year, one of the many projects that came into my hands was the revamping of the website, in line with a more subtle, clean, minimalist…Mar 7Mar 7
From me to you | Navigating uncertainty: Reflections in turbulent timesIt sounds like the title of a catchy book that will provide life lessons and precious tips, right? Try again.Feb 29Feb 29
Email marketing 101: get close to your readerWhenever I’m asked what can be set up to get close to our audience, I have two answers: one is a strategy, and the other is a tactic.Feb 19Feb 19
5 tips to improve Customer Experience with digitalizationWe all know what Digital Transformation is. It’s the trending concept and every organization, no matter the field, is turning to…Feb 8Feb 8
