NellaSThe death of SEO and Content StrategyIt is often assumed that with all the AI tools that are available, it makes no sense anymore to have a content strategy that relies deeply…4 min read·Apr 19, 2024----
NellaSShould your brand be on every social media?“Why aren’t we on TikTok?”3 min read·Mar 13, 2024----
NellaSWhy Social Media is an important marketing toolIt’s no secret: in today’s digital world, social media networks are no longer merely entertainment or communication channels for younger…3 min read·Mar 12, 2024----
NellaSTake-aways from my website rebranding projectLast year, one of the many projects that came into my hands was the revamping of the website, in line with a more subtle, clean, minimalist…4 min read·Mar 7, 2024----
NellaSNavigating Uncertainty: Reflections of a Marketer in turbulent timesIt sounds like the title of a catchy book that will provide life lessons and precious tips, right? Try again. Here's just a sum of…2 min read·Feb 29, 2024----
NellaSEmail marketing 101: get close to your readerWhenever I’m asked what can be set up to get close to our audience, I have two answers: one is a strategy, and the other is a tactic.2 min read·Feb 19, 2024----
NellaS5 tips to improve Customer Experience with digitalizationWe all know what Digital Transformation is. It’s the trending concept and every organization, no matter the field, is turning to…3 min read·Feb 8, 2024----
NellaSWhy Content writing is not dying because of AI toolsIt’s the biggest topic that we see trending: artificial intelligence tools are there to stay. Fine. But they also seem to spark concerns…2 min read·Feb 7, 2024----
NellaSMarketing Story | Copywriting Tips & Best PracticesWriting can be tough: you don’t know where to start, how to structure your thoughts, what to mention and what to leave out of your piece of…2 min read·Feb 28, 2023----
NellaSMarketing Story | POV vs. Basic blog post. How to choose?📌 Content writing and blogging are great ways to get in touch with your audience, connect with them, and show that you have valuable…3 min read·Feb 28, 2023----