NellaS – Medium

NellaS

The death of SEO and Content Strategy

It is often assumed that with all the AI tools that are available, it makes no sense anymore to have a content strategy that relies deeply…

4 min readApr 19, 2024

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NellaS

Should your brand be on every social media?

“Why aren’t we on TikTok?”

3 min readMar 13, 2024

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NellaS

Why Social Media is an important marketing tool

It’s no secret: in today’s digital world, social media networks are no longer merely entertainment or communication channels for younger…

3 min readMar 12, 2024

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NellaS

Take-aways from my website rebranding project

Last year, one of the many projects that came into my hands was the revamping of the website, in line with a more subtle, clean, minimalist…

4 min readMar 7, 2024

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NellaS

Navigating Uncertainty: Reflections of a Marketer in turbulent times

It sounds like the title of a catchy book that will provide life lessons and precious tips, right? Try again. Here's just a sum of…

2 min readFeb 29, 2024

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NellaS

Email marketing 101: get close to your reader

Whenever I’m asked what can be set up to get close to our audience, I have two answers: one is a strategy, and the other is a tactic.

2 min readFeb 19, 2024

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NellaS

5 tips to improve Customer Experience with digitalization

We all know what Digital Transformation is. It’s the trending concept and every organization, no matter the field, is turning to…

3 min readFeb 8, 2024

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NellaS

Why Content writing is not dying because of AI tools

It’s the biggest topic that we see trending: artificial intelligence tools are there to stay. Fine. But they also seem to spark concerns…

2 min readFeb 7, 2024

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NellaS

Marketing Story | Copywriting Tips & Best Practices

Writing can be tough: you don’t know where to start, how to structure your thoughts, what to mention and what to leave out of your piece of…

2 min readFeb 28, 2023

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NellaS

Marketing Story | POV vs. Basic blog post. How to choose?

📌 Content writing and blogging are great ways to get in touch with your audience, connect with them, and show that you have valuable…

3 min readFeb 28, 2023

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NellaS

NellaS

Works in Marketing, reads in various languages, loves theatre & literature and advocates for feminism, CSR, Social Impact and Environmental topics.

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